One Tenth – It’s time to Wear What Matters

May 14, 2016

Imagine if one t-shirt could change a life and help break the poverty cycle. Turns out it can thanks to Perth based brand; One Tenth. They have created a line of ethically sourced and produced bespoke t-shirts and totes made from 100% organic fair trade cotton that not only look amazing but do great things for those who produce them.

the-essentialist-blog-one-tenththe-essentialist-blog-one-tenthMost of you by now know that I have a deep appreciation for both sustainable and ethically sourced apparel and when I heard about One Tenth’s Kickstarter I wanted to help spread the word about their amazing initiative. With every t-shirt you buy from One Tenth – like the one I am wearing, you help increase production for Freeset, a Kolkata apparel company that provides work opportunities for women who have been affected by human trafficking and poverty. You also personally contribute towards the future of their children’s education, as One Tenth invest 10% of their profits into the education program Tamar.

As James D. Wolfensohn, former President of The World Bank said “The only effective means of breaking the cycle of poverty is through education” and that is exactly what One Tenth is all about. By empowering these communities through education they are creating an opportunity for them to live independently and not be wholly dependent on charitable giving. They are also providing the means for these children to get off the streets, into a classroom with the tools to change their own future, as well as their families.

I sat down with founder Angel Robins to discuss how the project came to be and she gave me a tragic insight into the situation she saw first hand when she went Sonagachi India, Asia’s largest red light district. This is where she was introduced to Freeset and met some of the women who’s lives have been changed by the social enterprise. Upon returning home to Perth she couldn’t help but think of ways to continue supporting companies like Freeset that invest in the lives of those in need. One night she had the idea “what if a simple tee, could both create job opportunities and then fund education?” and thats how One Tenth was born.


Margaret Mead once said “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” So help make a small difference by making your pledge here, the t-shirt I am wearing is just one of the amazing designs you can choose from. Xx Nadine

Photo 1 courtesy of One Tenth.

All other photos by Jaeger Wieland

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